Director of Sales
Full Time • Austin
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
About our Brand
More than a group of hotels, the LINE is a creative community built around a sense of discovery — an exploration of a building, a neighborhood, and a culture. From Koreatown in LA to Adams Morgan in DC to downtown Austin, each property is architecturally interesting and chosen for its location in emerging neighborhoods in compelling cities. The LINE hotels are both reflective and responsive— shaped by the communities they are part of while also contributing something new to those places. The LINE properties are a collaboration of the best local and out-of-town talent in design, food and beverage, arts and culture.
Job Overview
The Director of Sales is responsible for directing the hotel sales team in achieving the rooms, food and beverage revenue goals as laid out in the hotel Marketing Plan as well as taking responsibility for all rooms sales, solicitation of new business and implementing sales plans to support the overall strategy. This position reports directly to the General Manager.
The person having this position must possess good communication skills, have the ability to resolve conflict and have a thorough understanding of LINE policies, procedures and expectations.
Because of the fluctuating demands of the company’s operation, it may be necessary that each employee perform a multitude of different functions; therefore, as an essential part of your position, you will be expected to help others when the occasion arises, just as other employee is expected to help you. Accordingly, you may be expected to perform other tasks as needed or as directed.
Essential Functions & Responsibilities
- Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
- New Account Development: Captures competitor's accounts through networking, research
- Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
- Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
- Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
- Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.
- Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
- Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
- Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
- Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
- Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
- Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
- Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities
- Respond to internal and external Sales inquiries or requests and provide assistance as needed
- Redirect Sales related calls or distribute correspondence to the appropriate person of the team
- Act as a liaison with other departments or functions (Operations, Front Office, F&B, etc.)
- Lead the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc.
- Schedule meetings, interviews, Sales events etc. and maintain the team’s agenda
- Coordinate training sessions and seminars
- Together with the Director of Revenue implement the agreed rate structure and strategy for all market segments
- Lead all sales activities for Sales Managers and ensure that they meet their sales goals
- Establish and maintain effective employee working relations both within the department and with other departments
- Attend selected trade and travel functions, i.e. trade shows and local Hotel and Convention Association meetings to promote sales and image for the hotel
- Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered
- Analyze and review market changes with the Director of Revenue and implement programs with the Sales Team to meet these changes, i.e. changes to the FIT segment, inflation, or competitor initiatives
- Maintain close relationships with all key decision-makers both in local and international markets
- Organize and accompany familiarization site inspection trips with major clients
- Regularly entertain major clients of the hotel
- Maintain a high level of exposure for the hotel in the major marketing areas through direct sales solicitation, telephone and written communications
- Ensure up-to-date Delphi Sales and Catering profile
- Explore new markets and potential accounts for follow-up by Sales Managers
- Pay regular visits to all major accounts
- Analyze and evaluate client production with Sales Managers and implement sales action plans
- Provide feedback and market information to General Manager on changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive hotel staff
- Implement all sales and marketing action plans in the Marketing Plan
- Propose and initiate, new services and products for our guests
- Work in conjunction with the Director of Revenue to ensure accurate forecasting is completed monthly
- Work in conjunction with the Financial Controller and the General Manager to develop and present the annual budget
- Monitor and review the Sales incentive programs monthly
- Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions
- Maintain “open door” communication with employees
- Control labor and operating expenses through effective scheduling, budgeting, purchasing decisions, and inventory and cash control
- Responsible for interviewing, selecting, training, guiding, managing and scheduling personnel
- Monitor and develop employee performance to include, but not limited to, providing supervision, conducting counseling, evaluations, setting annual goals and delivering recognition and reward
- Ensure staff understands their job expectations before holding them accountable
- Maintain awareness of documentation needed and retained in employee files
- Be familiar with all safety and emergency procedures including OSHA requirements
- Attend relevant meetings
Knowledge, Requirements and Skills
- Four-year college degree preferred
- Director of Sales experience preferred but will consider the right first time DOS
- Market knowledge preferred
- Strong experience in Group Market preferred
- Proficient in use of Excel, Word, Delphi and access database tools.
- Strong ability in using MS Office (MS Excel and MS PowerPoint, in particular)
- Outstanding communication and interpersonal skills
- Ability to handle data with confidentiality
- Excellent reading, writing and oral proficiency in the English Language
- Excellent organizational and time management skills
- Excellent attention to detail
- Ability to multitask
- Work well under pressure, requires being a team player
Working Conditions/Environment
1. The noise level in the work environment is usually moderate
2. The person having this responsibility may have to lift up to 20lbs on an occasional basis
3. The person having this position may have to sit for eight (8) hours, stand and/or walk, push, kneel, bend, balance, squat, reach and stretch for one (1) hour per day
4. The work environment characteristics described herein are representative of those an Employee typically encounters while performing the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Compensation & Benefits
Compensation & Benefits
We offer competitive wages and benefits while fostering a diverse and inclusive work experience.
We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Competitive Compensation
Employer Subsidized Medical, Dental and Vision Insurance
401(k) Plan with Employer Match
Life Insurance
Short-Term and Long Term Disability
Tuition Reimbursement
Discounts at all our Hotels and F&B Outlets
New Employee Referral Fees & many more exciting top secret employee perks!